NetTracker (SANE Solutions)
Founded in 1996, Sane Solutions
develops and markets the award-winning NetTracker® line of Web site traffic
analysis software. Sane is a "pure play" Web analytics software company
and our goal is to continually meet the evolving needs of online marketing professionals
worldwide.
The integrity of our products is our highest priority. On the market for over
seven years, NetTracker is market-tested tough. Our customers demand a flexible
and scalable solution and NetTracker meets and exceeds their needs.
A customer-centric focus has always been key to our continued growth and prosperity,
even in these tough economic times. Our over 3,500 customers and counting worldwide,
are a testament to how our old-fashioned approach to customer relationships makes
all the difference.
Last but not least, Sane Solutions is a profitable, financially stable, privately
held company. We own all of the technology that we sell. So you can be confident
that we'll be around next month, next year and beyond.
Product: NetTracker Web Analytics (http://www.sane.com)
Analyze your Web site traffic and your visitors' online behavior
Whether you are an e-commerce-focused business or a business that simply uses
the Web as another communications channel, Web applications are becoming more
central to your business operations. It is essential to model, understand, integrate
and utilize your Web information effectively. Valuable insights into customer
behavior, buying patterns, product interests, content quality, ad success, customer
base turnover, site performance and business activity are captured in your Web
site visitors' clickstreams. NetTracker Web site traffic analysis software provides
you with actionable analysis to streamline your online channel and strengthen
your customer relationships.
The NetTracker line of Web analytics software provides detailed online visitor
clickstream analysis and Web site traffic analysis including:
Visitor analysis
• Identify where visitors are abandoning their visit to your Web site
and why
• Understand the behavior of loyal visitors / users and how to increase
the number of loyal users that you have
• Analyze the behavior that leads to conversion (for example, a purchase
or other action) on your Web site
• Quantify the churn rate of your visitors: how many are new, repeat and
unique visitors
• View customer data (name, phone, address, e-mail, etc.) directly within
NetTracker reports along with their clickstream behavior
• Segment visitors by behavior, buying patterns, profitability, demographics,
etc.
• Identify your most profitable customer segments
• Understand user / consumer experiences on your Web site
Content analysis
• Evaluate your product mix based on the popularity of products on your
Web site
• Identify customer needs for online content and content areas that consumers
find most valuable
• Analyze dynamically generated and shopping cart content - which products
are most frequently viewed online, which content is most quickly abandoned, etc.
• Understand how visitors use your Web site
• Analyze the churn rate of your visitor base so that you can intelligently
revive your content for your loyal repeat visitors
• Eliminate under-utilized content
• View product names (instead of SKUs or product codes) in your NetTracker
reports for products that are served by application servers (e.g., Vignette and
Broadvision) to visitors shopping in your online catalog
• Incorporate visitor feedback into Web site modifications
• Measure site "stickiness" and usability
Marketing analysis
• Make marketing budget allocation decisions
• Eliminate ineffective ads
• Identify search engines and keywords frequently used to find your site
in order to make ad purchasing decisions and increase search engine optimization
• Analyze who refers your most valuable visitors (those who make a purchase
or perform another act of conversion)
• Ensure your Web site is being indexed by search engines
• Analyze the visit duration and conversion rates of visitors referred by
specific ads to determine if your messaging is working
• Analyze which activities - banner ads, links, e-mail promotions, search
engine optimization - have the greatest visitor acquisition rate
• Track each banner ad across placements to analyze which attract the most
customers and from which sites
Online commerce analysis
• Analyze traffic patterns to merchandise on the site and learn to lead
visitors to products
• Understand visitor-to-purchaser frequency - how often visitors return
to your site before they purchase
• Compare the paths of visitors who purchase online to those who purchase
offline
• Identify visitors who viewed products but did not buy online; create a
call list with the products they viewed for a targeted sales campaign
• Analyze revenue from your online catalogs
Technical analysis
• Track broken links and unfulfilled page requests
• Ensure your site is optimized for viewing with the browsers and platforms
owned by the highest percentage of your users
• Identify slow page delivery and avoid aborted requests
• Track server performance during different time frames, view performance
at peak times and make capacity preparations for Web site expansion
• View diagnostic information about the activity on each individual server
in a load-balanced server environment
Traffic analysis
• Analyze visits by date in order to analyze ad campaign results on ad
release dates and the life cycle of ad campaigns by the visitor acquisition rate
on the following dates
• Track page views to determine if Web site changes increase the amount
of content viewed during visits
• Analyze visits by day of the week or time to determine trends in site
usage and identify slow or peak times
• Assess bandwidth used, keep up to date with bandwidth needs and plan for
growth as bandwidth needs increase, ensuring that visitors can always access the
site and that your traffic doesn’t outstrip capacity
Please feel free to read on about different web analytics software vendors:
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