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DeepMetrix
In the software and services sector since 1992 our lasting success results
from ten years of research and development creating real-time applications.
DeepMetrix is committed to pushing our creative and technical abilities to deliver
quality solutions at affordable prices without compromising excellence and customer
service.
Since the beginning DeepMetrix has demonstrated the ability to innovate beyond
what others in the industry accept as limits. This quest has landed us the distinction
of category-creating vendor on more than one occasion…
- RoboBOARD 1990 - graphical bulletin board software
- MediaHost 1993 - online client/server applications for Windows®
- IpMonitor 1996 - end-to-end network monitoring (then called IISA)
- LiveStats 1996 - live real-time website analysis (then called IISA)
Now in February 2003 DeepMetrix continues to innovate with the launch of our DeepMetrix
Visitor Intelligence Service, featuring many firsts in data visualization, distinct
visitor tracking, marketing and merchandising analytics, plus InstantMining™
and in-depth data mining.
Product: DeepMetrix Visitor Intelligence Service (http://www.deepmetrix.com)
DeepMetrix Mining® cross-relates and drills down through volumes of raw
visitor data from every angle, giving you the agility to quickly execute highly
effective marketing, merchandising and cataloging strategies.
Our powerful OLAP interface enables you to uncover valuable strategic information
buried in your website data.
Run ad hoc data mining queries on the Data Warehouse we maintain for your web
site, perform InstantMining™ queries, and navigate unlimited live reports
that quickly transform raw visitor data into actionable information.
InstantMining queries let you drill down from any item in nearly every report
with a click of your mouse. Ad-hoc queries use our plain language query builder
to create sophisticated queries through a point and click interface.
Plus our Visitor Intelligence™ technology lets you do detailed visitor mining
to better understand your visitors, predict their behavior and respond to their
needs.
Advantages
DeepMetrix® Visitor Intelligence™ Mining Edition enables analysts, managers,
and executives to cross-relate and drill down through large quantities of raw
website data to quickly identify trends and patterns. You can use this valuable
insight to…
Understand - the complex interactions between your offering and the combination
in which visitors consume content or purchase merchandise
Predict - navigation patterns, promotion placement, marketing efficiency and merchandising
effectiveness
Respond - with timely design, marketing and merchandising decisions based on facts
rather than guesswork
The feature set for DeepMetrix Mining encompasses the Professional, Cataloging
and Commerce editions features. One-click InstantMining™ queries, plus limitless
ad hoc mining queries can be performed on commerce, cataloging and marketing initiatives
for your web site.
DeepMetrix Mining is both easy to implement and easy to use, plus there are no
additional hardware, software or IT expenses for you to consider.
Visitor Intelligence™: At the heart of the DeepMetrix Service is true Visitor
Intelligence. It tracks real people, not just hits, views and impressions - the
ability to precisely report New Visitors, Repeat Visitors, Visit Count and Distinct
Visitors distinguishes our analytics from other competing solutions.
Visitor Intelligence is key to accurately measuring marketing, cataloging, merchandising
and site design initiatives for your web site. For example, which metric do you
think is most valuable? Ten people clicked on your promotion - or - seven unique
visitors clicked on your promotion and it was seen ten times. With DeepMetrix
you get the accurate picture.
For that matter only by knowing one visitor from another, can you accurately cross-relate
your marketing campaigns to your merchandising results. In fact knowing one visitor
from another is critical to accurately establishing important metrics such as
ROI and customer loyalty.
OLAP Interface: Our powerful OLAP interface enables you to uncover valuable strategic
information buried in your web site's raw visitor data. Our OLAP interface provides
analysts, managers, and executives with fast, accurate, interactive views of visitor
activity for their web site. We transform this raw visitor data - making it easy
for you to understand the complex interactions between what your web site is designed
to do, and the combination in which visitors consume content or purchase merchandise.
DeepMetrix archives your web site data in a Data Warehouse located within our
highly secure data center. Our OLAP interface let's you interact with up-to-the-minute
reports showing both historical information and predictive forecasts. Plus you
can run ad hoc and InstantMining queries, which let you drill down, even deeper
into your web site data to retrieve valuable strategic information.
InstantMining™ Queries: DeepMetrix Mining edition offers InstantMining™
for those times when you need more information but you don't have time for a full
query.
InstantMining is used to search for more details from the report currently being
viewed. For example, you might be viewing the Search Engines report in the Referrals
Report Group and want more information about the referrals made by a particular
search engine. By clicking on the InstantMining icon you would be presented with
a list of pertinent data mining queries such as:
- Products Purchased - see products that were purchased by visitors from this
search engine.
- Product Interest - discover the products that interested visitors from this
search engine.
- Repeat Visits - see how often visitors from this search engine returned to your
web site.
- Entry Pages - determine the pages that were seen first by visitors from this
search engine.
- Continent Breakdown - uncover the geographic locations of visitors from this
search engine.
Ad-Hoc Queries: DeepMetrix Mining includes ad-hoc queries, which let you to find
answers to your questions as quickly as you can ask them.
Our plain language query builder allows you to build highly complex queries by
simply pointing and clicking. You will see plain language description of your
query as you build it. Once a query is created it can be stored and reused any
number of times in the future.
Ad hoc queries are fully dynamic - once query results have been returned, you
can question the data set further with additional queries. Something you can only
do with a mining solution.
Ad hoc queries offer businesses no end of insight. For example:
- Establish churn, growth, recency, frequency, stickiness, loyalty and abandonment
- Determine positive correlations between promotional campaigns and marketing
messages
- Evaluate the quantitative correspondence between merchandising methods and browser
to buyer conversion or individual products to their up-sell offer
- Identify reciprocal relationships between sales trends and navigational patterns
- Explore cause and effect scenarios to understand how website changes affect
site stickiness, product consumption and actual revenue
Commerce Mining - Track Merchandise Catalogs: Use DeepMetrix Mining to automatically
track catalog activity and product interest for any ASP or CGI driven web site.
See how shoppers interact with your online catalogs, products and shopping cart
to see what's working and what isn't.
Commerce web sites often manage product catalogs containing hundreds and in some
cases thousands of products. Logically grouping products into 'Catalogs By Interest'
lets you measure which catalogs generate the most interest. For example, you might
group products that are 'on sale' to gauge which promotions are resulting in sales
and which aren't.
Dig even deeper into your merchandising to uncover how visitors interact with
your catalogs and products using these valuable reports:
- Cross Browse: People who look at this product also look at these other products.
- Cross Sell: People who buy this product also buy these other products.
- Cross Catalog: People who look at products in this catalog also look at products
in these other catalogs.
Commerce Mining - Track Shopping Cart Activity: You can track how shoppers interact
with your online catalogs, products and shopping cart to maximize your cross-sells,
up-sells and impulse buys.
With detailed accurate reports such as: Product Interest, Products Purchased,
Products Added to Cart, Products Removed From Cart, Products Abandoned In Cart,
Path to Purchase, and Purchases by Visit - You'll understand the customer shopping
experience right through to checkout.
You even get cross browse, cross sell, SKU analysis and thumbnail images for every
product in your catalogs. And if you want a quick snapshot of shopping performance,
reports such as Commerce Summary, Commerce by Activity and Commerce by Visitor
will conveniently summarize your online catalogs and products for you.
Cataloging Mining - Track Catalog Interest: Use DeepMetrix Mining to automatically
track catalog activity and interest for any ASP or CGI driven web site. See how
visitors interact with your online catalogs to fully understand what visitors
find interesting and what they don't.
Cataloging web sites often manage catalogs containing hundreds and in some cases
thousands of items. Logically grouping items into 'Catalogs By Item Interest'
lets you measure which catalogs generate the most interest. For example, you might
group houses by neighborhood to see which neighborhoods house shoppers find most
desirable.
Dig even deeper to uncover how visitors interact with your catalogs and items
using these valuable reports:
- Item Interest: This report reveals which online items are receiving the most
visitor interest.
- Cross Browse: This report is valuable when determining what other items visitors
look at when they view this item.
- Cross Catalog: This report is valuable when determining what other catalogs
visitors look at when they view this catalog.
Cataloging Mining - Track Catalog Activity: You can optimize the effectiveness
of your cataloging application by tracking how visitors interact with your catalogs
and the items within them.
Features such as automatic catalog identification, proper catalog and item titling,
cross browse and cross catalog reports and thumbnail images for every item in
your catalogs, make cataloging easy no matter how big or complex your catalogs
are.
Detailed yet insightful catalog information is listed in order of popularity including
the number of total item views per catalog, as well as averages and forecasted
values for incomplete time periods.
Whether you sell advertising or run in-site promotions, knowing your most popular
catalogs and the most popular items within those catalogs provides the information
you need to decide promotion or ad placement.
If you run marketing campaigns that focus on particular catalogs or items within
catalogs, DeepMetrix Mining provides the information you need to measure the effectiveness
of your every marketing initiative.
Knowing that visitors who look at this item also look at these other items and
visitors who look at items in this catalog also look at items in these other catalogs;
provides the insight you need to improve customer conversion rates.
For example, you might find that a high percentage of visitors who view the "Cottages"
catalog also view the "Waterfront Properties" catalog. You might decide
to add a "See All Waterfront Properties" link from the main "Cottages"
index as well as from each page in the "Cottages" catalog.
Real Time: DeepMetrix uses a real-time processing model that warehouses data as
events occur so statistical information is always current. With up-to-the-minute
metrics you can watch how visitors are consuming content, monitor promotions to
see what's making you money...
If a product isn't performing as expected you might modify site content to promote
it better, then watch for improvement.
If an in-site promotion isn't getting the expected click-through rate you might
reposition it or swap it for the next promotion in the queue.
If an ad, banner or newsletter sponsorship isn't driving an acceptable number
of visitors you might modify or replace it to improve the potential of the advertising
buy.
Custom Reports: The basic service fee includes creation of custom reports by our
implementation team. This includes; creation of thumbnail images showing all your
products in all your catalogs; setup of shopping SKUs; and custom reports generated
specifically to measure your web site content and marketing initiatives.
DeepMetrix has developed a powerful query engine which lets our Implementation
Team design reports that filter, query and cross relate specific data including
catalogs, products, promotions, pages, browsers, referring URLs, specific visitors
and groups of visitors.
Most vendors deliver statistics in a 'one size fits all' configuration. The problem
is most web sites now employ sophisticated web applications or special features
that no longer fit the 'one size fits all' paradigm - That's why we deliver targeted
reporting specifically for your web site.
Unique Visitors: In advertising 'reach' is everything. It is important to know
if your 'content' is shown to 1 person 100 times or to 100 people once. With DeepMetrix
you can measure 'reach' on any web metric on any report, for example your catalogs.
The DeepMetrix' Visitor Intelligence Service provides end-to-end Unique Visitor
reporting. Every metric, not just key metrics are represented from a 'Unique Visitors
versus Views' perspective, which tells you exactly how many people you've reached
with your message.
This is critically important. With DeepMetrix, the ability to differentiate visitors
gives you accurate shopping and merchandising reports. Most competing solutions
are unable to distinguish one buyer from another; they only give general shopping
trends.
Banners & Campaigns: Optimizing online marketing campaigns starts with monitoring
which promotions and campaigns are most effective. DeepMetrix Mining tracks the
effectiveness and profitability of emails, banners, affiliate partner sites, sponsorships,
editorial and paid links, in addition to inbound and outbound promotions.
You'll know which initiatives generate the most profitable visitor traffic, the
performance of your online advertising and referral sites, which campaigns are
working and which aren't, which e-business partners to jettison and which to keep.
Content Management: Pages and content can be conveniently grouped together by
department, concept or other relevant group name.
For example on the DeepMetrix site we offer four tiers of service: Professional,
Commerce, Cataloging and Mining. Our marketing team groups pages to determine
the general interest each tier of service generates.
In addition we track individual pages within groups to determine which pages generate
the greatest interest. This can be accomplished in two ways; by tracking each
page individually or by using the DeepMetrix Mining interactive reporting interface
to apply filters and extract information from groups that relate to individual
pages or content.
Dynamic Content: With DeepMetrix Mining you can automatically track and differentiate
pages generated with dynamic ASP or CGI applications.
Many web sites today use applications rather than static pages to deliver content.
This includes everything from shopping, cataloging, archives to web site content.
While a template driven web site with database backend makes development, maintenance
and management of complex installations much easier - dynamic web sites have traditionally
been very difficult to track statistically.
DeepMetrix has created a powerful filtering engine that turns your dynamic content
(no matter how complex) into easy to understand reports. Aliasing is used to represent
hard to read ASP & CGI based URLs in plain language Titles of your choice.
In addition dynamic content can be grouped into relevant clusters that are then
tracked for the dynamic content group.
Powerful Visualization: DeepMetrix Mining is truly a best-of-breed solution. Not
only does it provide detailed, accurate analytics you can count on; it makes strong
use of data visualization tools so you can transform detailed ledger views into
actionable information - in a heartbeat.
Powerful visualization tools include, automated thumbnails of web pages, banner
ad thumbnails, geographic maps, time zone maps, stock ticker window, real world
event calendar and graphical summarizations showing visitor metrics.
In addition, you can mouse-over report elements to reveal deeper numeric insight.
Control report list size, generate comparative reports, filter the report by keyword,
adjust report styles and launch related reports. Plus, many metrics shown in ledger
views offer a magnifying glass to drill down even deeper into that metric.
Forecasting: DeepMetrix Mining provides forecasted values for any web metric on
any report. Forecasting on all statistics in all reports, delivers our best prediction
as to where any incomplete time period will conclude.
Forecasting offers the information you need to predict the outcome of your merchandising
and marketing initiatives, monitor web site redesigns and foresee website traffic
for future infrastructure growth.
DeepMetrix Mining delivers timely and predictive data you can count on to improve
your merchandising, marketing and website planning efforts. In addition, cost
savings can be appreciated by knowing what is working and what is not.
Search Engines & Keywords: DeepMetrix Mining provides detailed search engines
and keyword tracking. Knowing which keywords visitors use to reach your web site
provides valuable information you can use to improve your visibility on the Internet.
DeepMetrix keyword reports offer a good source for words you might include within
your web page Meta tokens, many search engine indexing algorithms consider these
tokens in their search results.
If you pay for keyword sponsorship these reports provide a way to measure keyword
effectiveness right at your web site. Plus DeepMetrix' keyword reports show potential
words to sponsor.
Comparative Reports: DeepMetrix Mining offers convenient comparative reports.
In this mode information is placed side-by-side making it easy to compare two
like periods by day, week or month.
Comparative reports offer a quick way to see if the performance of different marketing
initiatives such as e-mail campaigns, partner and affiliate programs, and if other
inbound and outbound promotions are on their way up or out.
Geographic Reports: DeepMetrix Mining offers detailed geo-corporate segmentation
showing which Continent and Country visitors to your web site originate from.
Knowing the origins of your visitors is important when geographically targeting
marketing campaigns, determining alternate language interest or global reach.
In addition to geographic location, corporate and service provider entities are
reported. This information is valuable when determining the amount of traffic
that accesses your web site via portals such as AOL, when scouting advertisement
locations, determining degree of interest by corporate entities, or keeping an
eye on your competitors.
DeepMetrix does not use reverse DNS and other similar technologies, which are
neither accurate nor informative. Instead, our geo-corporate reports use Internet
registry information to map visitor IP addresses to geographic locations and Company
or Service Provider name.
Personalization: DeepMetrix Mining provides a Personalize option for every different
report in the Service. This drag & drop interface is used to pick and choose
different report elements and layout reports in your preferred style.
As well, each report has a Report Settings interface used to control; list size
(i.e. how many items are displayed in a report), generate comparative reports
(i.e. side-by-side comparisons between current time period and a selected historic
time period), filter the report by keyword, adjust report styles, and launch related
reports.
Easy To Use: The DeepMetrix Service simplifies web site, shopping analytics and
data mining to the point where you do not need to be a statistician to make sense
of the reports. But, best of all reporting depth is not compromised for ease of
use.
With the DeepMetrix Service you focus on measuring your merchandising, cataloging
and marketing initiatives, understanding your visitors, measuring your ROI and
monitoring how your visitors consume web site content - things that actually matter
to you.
Unlimited Reports: DeepMetrix Mining offers reporting potential that is virtually
unlimited. Not only is there a rich palette of standard reports, DeepMetrix also
offers custom reports tailored to measure your web site and marketing initiatives.
And these reports can be analyzed for any day, week, month or comparative view
in history. Plus you can zoom into extra details for any item in any report. Not
to mention that each report can be individually searched and formatted to create
yet more reports.
Plus you get InstantMining reports and unlimited Ad Hoc data mining queries, which
can be saved and reused to generate highly specific reports anytime.
Despite this unlimited reporting potential, you don't suffer from information
overload. You get exactly the reports you need; each offers detail and clarity,
each is configured to your liking, and custom reports are on your demand.
Taking Reports Offline: It's a fact DeepMetrix Mining offers unparalleled online
reporting, but sometimes you want to take reports offline.
You can create a 'print friendly' version of any report. It will pop up in a new
browser window and can be printed using your web browser's Print command.
In addition, you can also export rich report data in Comma-Separated Value or
XML format. These are supported by many popular database and spreadsheet solutions.
Managed Service: The DeepMetrix Visitor Intelligence Service is a Managed Service.
We do everything for you so you can remain focused on your business.
Because DeepMetrix Mining is a hosted solution it frees up valuable IT resources,
often times the single greatest barrier standing between a merchandising and marketing
department and web analytics technology.
If your website is hosted elsewhere with an ISP or MSP that's not a problem. DeepMetrix
offers a number of standard tools that make 'going live' easy. And, DeepMetrix
Mining works independently of web server brand, log file format, computer operating
system or your internal network configuration.
Customers need not deal with the typical inhibitors associated with deploying
a web analytics solution. There are no upfront fees, hardware purchases, configuration
details, or learning curve to consider.
Cost Savings: Because DeepMetrix Mining is hosted by DeepMetrix in our data center
it offers businesses many advantages over the conventional software model.
You save time. You simply install a small piece of JavaScript code in the html
for the web pages you want to monitor using one of the industry standard tools
DeepMetrix provides.
You save money. You won't need to buy additional hardware or invest in software.
And because DeepMetrix Mining is a service you write it off as an operating expense
rather than a capital expense.
Easy terms. DeepMetrix is able to provide this industry leading technology with
no minimum contracted term. In addition we offer pay as you grow pricing based
strictly on usage and there are no penalties whatsoever for cancellation.
Please feel free to read on about different web analytics software vendors:
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Web Marketing Services
Web Analytics
Search Engine Positioning
Search Engine Optimization
Search Engine Registration
Pay per click (PPC)
Services
Keyword Market Research
Web Marketing
- Email Campaign Management and Consultation
- Banner Marketing
- Link Popularity Development
- Viral/Community Marketing
- Affiliate Program Marketing
- Search Engine Positioning Training
- Search Engine Positioning Speaking/Presentations
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