SEO

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from search engines like Google.com. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

In Ottawa, there is no formal education for SEO. This means that almost all SEO consultants are self-taught, either though reading books or actual real practice. The only way to determine if an Ottawa SEO consultant has any real experience is to show you the actual keywords they have helped rank on Google for their clients. Also determine if the keywords have any real merit, meaning whether or not they are popular terms. It’s no use ranking with keywords that no one is looking for.

Another thing to be weary of in choosing the right Ottawa SEO consultant, is to meet your consultant and to ask if he/she is the one directly working on your account. If you are using a large or medium sized marketing agency, you might not know who is working on your file, and if you are paying top dollar for a senior level resource, you can choose who that resource should be.