The Web Marketing Guy offers an integrated pay per click management process to support all these requirements.

Our five-point PPC program includes:

1. Achieving Business Objectives

Why are you initiating this type of advertising program? Is it clear what your objectives are, how to achieve those business objectives and what success looks like? Clarity on these questions will help to limit risk and ensure the chances of achieving business success. The Web Marketing Guy delivers experience and knowledge to best determine the proper approach to pay per click advertising success.

>> more on achieving business objectives

2. Choosing the Right Keywords (Market segmentation)

Should I use “market segmentation” or “market segmentation software”…. “fashion” or “leather jacket” … “furniture” or “chaise lounge chair” … “marketing service” or “marketing services”? Once your business objectives are defined, choosing the right keywords will set the foundation for the search engine advertising program. It’s all about market segmentation. Market segmentation is the selection of groups of people who will be most receptive to a product and be most likely to purchase or inquire about your offering. Use The Web Marketing Guy wealth of knowledge on market segmentation through keyword market research to help set a proper foundation for your search engine advertising success.

>> more on choosing the right keywords

3. Customer Sales Cycle Conversion

Now that you have a potential customer’s attention and have brought that individual into your sphere of influence, can you now turn that person into a paying customer? Remember any visitor driven from a pay per click advertising campaign is no longer an anonymous visitor. This visitor now has a profile, having searched for a particular product or service based on an associated keyword, clicked on a compelling ad or proposition and now is in your web site. Are you providing the proper value propositions based on their customer profile to generate a lead? Is your web site contextualized to every customer segment that you are targeting? The Web Marketing Guy has managed numerous pay per click campaigns for fortune 500 companies to small business retailers across various industries. Find out more about how we convert visitors to customers.

>> more on customer sales cycle conversion

4. PPC Campaign Management

Campaign management is an ongoing process that is dependant on competition and on the pay per click process itself, which is based on a bidding system. Bids can fluctuate on a minute, hourly or daily interval and therefore the position or visibility of your advertising. It is important to manage and optimize against these fluctuations to maintain a solid campaign plan.

>> more ppc campaign management

5. PPC Reporting

Tracking your PPC click-through rate and conversion rates are required for measuring the efficacy of your PPC marketing initiatives. This will also help to determine the return on investment of the marketing campaign and whether to maintain, augment or cancel the initiative. Furthermore, as an added value, the information gathered can help to determine the relative value of customer conversion for each market segment for the purpose of natural positioning.

>> more on ppc reporting or market segment qualification