Overture (formerly Goto.com)Overture, a wholly owned subsidiary of Yahoo!, Inc., is a global leader in commercial search services on the Internet, providing new and more powerful ways for businesses and customers to connect online. Overture pioneered commercial search by aligning the interests of consumers, its more than 100,000 active, paying advertisers and its distribution partners, including Yahoo!, MSN and CNN. Overture offers a full suite of Internet search products and search-related services. Overture’s Web-based marketplace provides consumers quality search results;
supplies advertisers with a cost-effective medium to drive targeted leads to their
Web sites; and offer its distribution network a meaningful, revenue-generating
search capability. Overture, formerly GoTo.com, was founded in September 1997 by Bill Gross’ Idealab. In June 1998, the company launched its Pay-For-Performance search service to enable advertisers to bid for search result placement on specific keywords relevant to their businesses. One year later, the company completed the initial public offering of its common stock, which commenced trading on the Nasdaq Stock Market. On October 7, 2003 Yahoo! Inc. acquired Overture, which now operates as a wholly owned subsidiary of Yahoo!. Web site: http://www.overture.com Click here to find out more about our process for pay per click management. Other Pay per click search engines:
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| Contact Information: stephen@thewebmarketingguy.com | tel: 613-266-9812 The Web Marketing Guy©2007 - Ottawa marketing consulting company providing services including search
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