Pay-per Click Keyword Selection (Market Segmentation)

One of the keys to successful pay-per-click marketing begins with the keywords you use. Starting with our Keyword Market Research, The Web Marketing Guy will work with you to identify the right keywords which resonate with your target markets.

Not only is this a matter of choosing the right keywords, but it is critical that you understand market segmentation and appropriately target the keywords. There is a fine balance to be established between developing a PPC campaign that is too broad and too narrowly focused:

• Too broad: You’ll pay for lots of clicks with very little conversion of visitors to customers – little or no ROI

• Too narrow: You’ll miss potential customers and convertible visitors. You won’t pay much, but you’ll risk being dropped (i.e. Google AdWords).

Internet users are becoming more experienced at searching and now tend to use longer, more specific search strings. You can use this to your advantage as well because the more specific the string, the lower the bid price is likely to be. This will also reduce your expenses for clicks and result in a higher qualified visitor, increasing your conversion chances.

The Web Marketing Guy also understands the similarities and differences in the way different pay-per-click search engines qualify and establish keyword placements and rankings. Ideally a good PPC program takes advantage of several providers (i.e. Google and Overture) to maximize user/visitor conversion, playing the strengths and weaknesses of each against each other. This results in maximum ROI for your campaign.

Read more on our Pay per click management process:

1. Achieving Business Objectives
2. Choosing the Right Keywords (Market segmentation)
3. Customer Sales Cycle Conversion
4. Pay per click (PPC) Campaign Set Up
5. Pay-per click (PPC) Campaign Management
6. Pay-per click PPC Reporting

Web Marketing Services

Pay per click (PPC) Services

• How Pay per click (PPC) works
• Pay per click search engines
• Pay-per click (PPC) management process

Search Engine Positioning

Search Engine Optimization

Search Engine Registration

Keyword Market Research

Web Analytics

Web Marketing

• Email Campaign Management and Consultation
• Banner Marketing
• Link Popularity Development
• Viral/Community Marketing
• Affiliate Program Marketing
• Search Engine Positioning Training
• Search Engine Positioning Speaking/Presentations
  

The Web Marketing Guy©2007 - Ottawa marketing consulting company providing services including search engine positioning,
search engine registration, market segmentation, pay per click management,and web analytics services.

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