What is Pay-per-click?

A Pay per Click (also known as Pay per Ranking, Pay per Placement or Pay per Position) search engine enables you to list your site at the top of the search engine results by paying for your ranking position. This type of web marketing initiative is considered search engine advertising and is distinctly different from Natural search engine positioning.

With PPC advertising, you only pay when a searcher or potential visitor clicks on your listing and connects to your site. You don’t pay to list, or for the impression of your ad; you only pay for clicks or click-troughs – as implied by the name pay-per-click.

You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The amount you spend per click is based on an auction or bid system. The higher you bid the higher you will appear in the search results.

Pay per click search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results. Typically, unpaid listings (also known in the industry as ‘natural search engine results”) are provided by another search engine content providers such as Inktomi, Google or the DMOZ project.

Potential pay-per-click applications include:

• Defined campaigns – The ability to purchase traffic and translate that into leads with little start-up costs makes PPC search engines the perfect means to use on short run campaigns.
  
  >> Read more in Achieving Business Objectives through PPC
   
• Potential market trials – If you are unsure about some potential market segments and want to investigate the ability to generate leads out of that market at low cost.
  
  >> Read more in Achieving Business Objectives through PPC
   
• Evaluation of market segment return on investment (ROI) – Pay per click is a cost effective means of limiting risk through evaluation market segment conversion (simply, it determining how significant extraneous or new markets are for your organization).
  
  >> Read more in Market Segmentation Though Keyword Research
  >> Read more in PPC Sales Cycle Conversion
   
• Visitor Gap or Supplementary traffic generation - Your web site attracts a defined visitor demographic or profile and is based on the content you have in your web site. Your visitor demographic may or may not be meeting your current web or business objectives
  
  >> Read more in Achieving Business Objectives through PPC
   
• Stop Gap Traffic Generation – You have committed to a natural web positioning initiative, however implementation and search engine registration are months away from completion.
  
  >> Read more in Achieving Business Objectives through PPC
   
• Branding – Besides lead generation, an added benefit to pay per click is branding.
  
  >> Read more in Achieving Business Objectives through PPC

Please feel free to read on about and find out how The Web Marketing Guy can make a difference in your pay-per-click campaign or increasing lead generation through the web:

• The major pay-per-click search engines
• How PPC works
• The Web Marketing Guy PPC management process
• Achieving Business Objectives
• Choosing the Right Keywords (Market segmentation)
• Customer Sales Cycle Conversion
• Pay per click (PPC) Campaign Set Up
• Pay-per click (PPC) Campaign Management
• Pay-per click PPC Reporting

Web Marketing Services

Pay per click (PPC) Services

• How Pay per click (PPC) works
• Pay per click search engines
• Pay-per click (PPC) management process

Search Engine Positioning

Search Engine Optimization

Search Engine Registration

Keyword Market Research

Web Analytics

Web Marketing

• Email Campaign Management and Consultation
• Banner Marketing
• Link Popularity Development
• Viral/Community Marketing
• Affiliate Program Marketing
• Search Engine Positioning Training
• Search Engine Positioning Speaking/Presentations
  

The Web Marketing Guy©2007 - Ottawa marketing consulting company providing services including search engine positioning,
search engine registration, market segmentation, pay per click management,and web analytics services.

Other Resources: ottawa used cars, ottawa real estate, ottawa apartments, real estate marketing tools, Ottawa Mortgages